Last week was quite an amazing display of technology and innovation. For the first time since 2007, the schedule for Apple’s World Wide Developer Conference (WWDC) overlapped with the Electronics Entertainment Expo (E3), which meant major announcements from technology giants including Sony, Microsoft, Apple and Nintendo.
Most of the products introduced in the past week are still months away from market. So for now, all the consumer has access to are some fancy images and videos, and 2nd hand accounts of these products from the lucky journalists. What many people don’t realize is, the events that took place last Monday and Tuesday will ultimately shape our digital landscape in the following year.
The implications are numerous. Tech savvy consumers will start planning and budgeting, from when to upgrade their phone, to when to get an even bigger TV to showcase the new sports games. Retailers will also need to start planning major promotional events around these technology products.
Interestingly, the market did not make any significant moves after these announcements. Maybe people just don’t know how consumers will react to these products. We’ll eagerly await the day when we get our hands on the WiiU, the PSP Vita, iOS5, iCloud, Lion, and some of those incredible looking Kinect titles.